Clients and brands I've worked with

Nutella: Wake up your summer breakfasts

Strengthen Nutella’s association with summer breakfast moments across the UK and Ireland.

"Bring Out Your Best Side" with Albert Bartlett

Define a distinctive brand positioning and a creative platform that helps Albert Bartlett stand out in an overcrowded FMCG landscape.

image of website on a laptop for a web design agency

Jersey Royal potatoes, by Albert Bartlett

Create a TV campaign that celebrates the Jersey Royal potatoes and strengthens the connection between Albert Bartlett and this uniquely seasonal British crop.

Scottish Government: Scotland's Migration Service

Develop a national service that attracts, informs and supports international talent, employers and investors to choose Scotland as a place to live, work and grow.

Global Employer Brand for John Deere (WIP)

Develop a global EVP for John Deere that strengthens talent attraction, supports retention and communicates a unified Workplace Experience culture across every region.

[digital project] image of a finished design project on a laptop screen for a graphic design studio

Branding

Messaging that moves people

Crafting tone of voice frameworks that help brands sound human, memorable, and ready for conversation—everywhere they show up.

Riley Shaw

Dec 2023

[digital project] image of a website homepage (for a digital marketing & advertising agency)

Social

Scroll-stopping content playbooks

Building toolkits for teams to create, adapt, and launch content that’s always on-brand and always on-trend.

Casey Nguyen

Nov 2023

[digital project] website interface on a tablet in a professional setting (consulting firm)

Campaign

Influencer strategy, redefined

From micro to macro, see how a new approach to influencer partnerships drove real results and authentic connections.

Jamie Patel

Oct 2023

Branding

Visual direction for digital-first brands

Guiding brands to stand out online with bold, cohesive visuals and a clear creative point of view.

Drew Kim

Sep 2023

Social

Culture-led content wins

How tapping into trends and real-time moments helped brands stay relevant and spark conversation.

Skylar James

Aug 2023

Campaign

Purpose-driven campaign launches

Launching campaigns that matter—where every creative touchpoint is rooted in real values and audience insight.

Harper Lin

Jul 2023

Branding

Messaging for modern teams

Helping organizations find their voice and build messaging that’s clear, inclusive, and ready for growth.

Parker Reed

Jun 2023

Social

Community-first content strategy

Designing social strategies that invite participation, spark dialogue, and build loyal followings.

Avery Fox

May 2023

Campaign

Creative for challenger brands

See how bold ideas and agile thinking helped new brands punch above their weight and win attention.

Quinn Rivers

Apr 2023

Branding

Playbooks for brand consistency

Developing easy-to-use guides so every team member can create on-brand, on-message content—no matter the channel.

Emery Stone

Mar 2023

Social

Social-first campaign launches

Launching new products and ideas with creative that’s made to be shared, saved, and talked about.

Dakota Lane

Feb 2023

Campaign

Strategy meets creative impact

Blending insight and imagination to deliver campaigns that drive results and leave a lasting impression.

Reese Morgan

Jan 2023

🔍

Insight-Led Research

Focus groups, interviews, social listening, and data analysis to uncover what truly drives people and businesses

🧭

Brand Identity & Strategy

Clear, confident direction that defines your TOV, look and feel, purpose, and competitive edge, through a compelling story

📱

Social Strategy & Playbooks

Channel-specific strategies and toolkits that help brands show up with clarity and consistency in the digital world

💼

Pitch Strategy & New Business

Winning decks, standout storytelling, and strategic thinking that help agencies secure new clients and grow existing ones

🎯

Creative Campaign Support

From concept to activation, shaping ideas that connect across social, digital, influencer, experiential, OOH and TV.

🤝

Integrated Team Thinking

Cross-functional teams collaboration to ensure strategy and objectives are aligned, considered, and built to deliver

What drives my thinking?

People first, always. I mix cultural insights, behavioural science, and strategic frameworks to tell stories that resonate. It’s about emotion backed by logic, getting to the heart of what people care about, then crafting a clear path forward.

How do I tailor my approach across industries?

Whether it's B2B, D2C, employer branding or brand creation, I dig deep into the context, understanding market dynamics, business goals, and audience mindset. The core stays the same: clarity, simplicity, and a compelling story to believe.

What’s my role in creative development?

I stay close to the work. Once the strategy is in place, I remain involved throughout the creative process, making sure ideas stay aligned to our core objectives. And when something unexpected but brilliant emerges, I’m there to flex the strategy around it.

How do I approach creative collaboration?

If I’m concepting, I love shaping ideas together from the start. If I’m briefing, I focus on sparking creativity, offering clear direction, thought-starters, and stimuli. I also build AI chatbots packed with brand insights and project context, so creatives have what they need, when they need it.

[background image] image of collaborative meeting (for a game development company)

Employer branding, reimagined

See how Taylor led a grassroots EVP launch for a global retailer, blending purpose with personality.

From TikTok trends to culture-shifting campaigns, Alex crafts social-first ideas that spark real conversations.

Explore Alex’s approach to building scroll-stopping content for iconic brands.

[digital project] image of social media campaign result (for a pr firm)

Messaging frameworks that connect

Jordan’s frameworks help brands sound human—clear, bold, and memorable across every channel.

Dive into Riley’s playbooks for influencer marketing that feels authentic, not forced.

Discover how Riley’s strategies drive real engagement and lasting partnerships.

a bustling office environment (for a social media and communication)

Visual direction with impact

Morgan’s creative vision brings brand stories to life, from concept to campaign launch.

image of studio setting (for a game development company)

Brand voice, made unforgettable

Casey’s messaging work helps brands stand out and stay true to their values.

See how Jamie’s campaign strategy turned a challenger brand into a household name.

Jamie’s process: insight-driven, collaborative, always creative.

See how Skyler’s production strategy brings big ideas to life, on time and on budget.

Skyler’s process: collaborative, creative, and always strategic.

Playbooks for every platform

Casey’s guides help teams create content that’s consistent, creative, and culture-driven.

image of an article on a screen (for a social media and communication)

Where content meets culture

Explore the stories, strategies, and creative sparks behind campaigns that connect. From bold brand moves to social-first ideas, discover how culture shapes every project.

Taylor Brooks

May 2, 2024

[digital project] image of branding project on a laptop screen

Building brands with heart

See how thoughtful strategy and creative energy come together to make brands feel human, memorable, and real.

image of brainstorming session with sticky notes (for a b2b saas)

Social-first, always

Dive into campaigns designed for the scroll—crafted to spark conversation, inspire action, and leave a lasting impression.

Strategy that stands out

From grassroots to global, discover the thinking that turns ideas into impact and brands into communities.

image of students collaborating on a project (for a edtech)

Creative with purpose

Every project starts with a story. See how purpose-driven ideas shape campaigns that matter and move people.

Culture in every campaign

Explore work that blends trends, insights, and originality—making every brand moment feel fresh and relevant.

image of music fans at concert (for a musician & band)

Ideas worth sharing

Get inspired by projects that break the mold, spark curiosity, and invite everyone to join the conversation.

Where content meets culture

Blending bold brand thinking with scroll-stopping social strategy. Explore the work, stories, and creative sparks that shape unforgettable brands and campaigns.

[digital project] image of digital artwork on a screen (for a graphic design studio)

Branding

Identity with impact

Building brands that stand out and connect, from voice to visuals.

[digital project] image of industry insights article (for a pr firm)

Campaigns

Social-first storytelling

Crafting campaigns that spark conversation and drive real engagement.

Strategy

Purpose-driven plans

Turning big ideas into actionable, memorable strategies for every platform.

[background image] image of a film set (for a film production company)

Content

Creative that clicks

From TikTok to toolkits, content designed to inspire and move audiences.

EVP launch for John Deere

How Alex led a global employer brand refresh—turning values into a movement and stories into standout content.

View project

TikTok for Ferrero Rocher

Taylor crafted a scroll-stopping campaign, blending playful visuals with strategy to drive real engagement.

View project

Spell my Name, Spell my Naem

"Mihalis’ work done one of the most difficult things in strategy with ease. Finding a way to find a true human insight, articulated in an easy-to-understand way. And it’s a huge reason why he won a D&AD pencil!"

- D&AD New Blood Judge, Zakir Hasan

What do you specialize in?

I create brand voices, social-first campaigns, and creative strategies that make brands memorable. From messaging and content toolkits to campaign ideation, I help you show up with purpose and impact.

How do projects kick off?

It all starts with a chat about your goals, audience, and vision. I’ll craft a strategy that blends big ideas with creative details—always tailored to you.

Who do you partner with?

I work with brands, agencies, startups, and passionate teams—anyone ready to make a mark. Whether you’re launching or rebranding, I’m here for bold, collaborative partnerships.

How can we get started?

Send a quick message! We’ll set up a call to talk through your ideas, timelines, and needs. No pressure—just a friendly conversation to see how I can help.

Connect

Clients and brands I've worked with

Case studies

Nutella: Wake up your summer breakfasts

"Bring Out Your Best Side" with Albert Bartlett

Jersey Royal potatoes, by Albert Bartlett

Scottish Government: Scotland's Migration Service

Global Employer Brand for John Deere (WIP)

Messaging that moves people

Scroll-stopping content playbooks

Influencer strategy, redefined

Visual direction for digital-first brands

Culture-led content wins

Purpose-driven campaign launches

Messaging for modern teams

Community-first content strategy

Creative for challenger brands

Playbooks for brand consistency

Social-first campaign launches

Strategy meets creative impact

Building that feeling people will remember you for.

My services

🔍

🧭

📱

💼

🎯

🤝

My strategy approach

Work that shapes culture

Employer branding, reimagined

From TikTok trends to culture-shifting campaigns, Alex crafts social-first ideas that spark real conversations.

Messaging frameworks that connect

Dive into Riley’s playbooks for influencer marketing that feels authentic, not forced.

Visual direction with impact

Brand voice, made unforgettable

See how Jamie’s campaign strategy turned a challenger brand into a household name.

Social playbooks for every platform

How Avery’s influencer programs build trust and spark community.

Production strategy, start to finish

Campaigns that move people

How Morgan’s social-first thinking drives engagement and brand love.

Content that earns attention

See how Taylor’s employer branding inspires teams and attracts talent.

Ideas that break through

Strategy with a creative edge

How Jamie’s content toolkits empower teams to create with confidence.

Influencer marketing, redefined

See how Skyler’s production strategy brings big ideas to life, on time and on budget.

Playbooks for every platform

Where content meets culture

Building brands with heart

Social-first, always

Strategy that stands out

Creative with purpose

Culture in every campaign

Ideas worth sharing

Where content meets culture

Identity with impact

Social-first storytelling

Purpose-driven plans

Creative that clicks

Where brands meet culture

EVP launch for John Deere

TikTok for Ferrero Rocher

Answers for curious collaborators